Task 5

Respondents Selection; Interview Design and Application and Data Analysis to Assess Portuguese Social Representations and Consumptions of/on the Rural

Starting date: December 2013

Duration: 5 months


Following the questionnaire results achieved in the 4th task, the fifth task aims to assess, in a deeper and sounder manner, through a semi-structured interview, the social representations and narratives about rural and rurality, as well as the evaluation of rural contexts, products and public development policies and strategies. The design of the interview outline will close follow the questionnaire structure, aiming to assess, through different types of respondents’ discourses and narratives, the Portuguese imaginary on the rural, as well as to unveil the main motivations and contents underlying and justifying the demand and consumption’s processes of and on rural areas.

The interview will be applied to paradigmatic respondents of the questionnaire, identified through the quantitative analysis (cluster analysis mainly) performed in the previous task. Therefore some typical respondents will be identified and consequently interviewed, respecting, as far as possible, the sex, age and regional distributions. It is expected that about 50 people will be interviewed.

In line with the topics included in the questionnaire, in the interview the demands and consumptions concerning rural areas will be addressed, including questions about visiting rural areas, motivations and contents of various types of consumptions. In addition, as in the questionnaire, a number of questions about constraints and opportunities placed on consumption processes regarding different rural activities and products will be included, as well as visions on the future of rural areas.

Together with the results of the 2nd, 3rd and 4th tasks, some data from selected variables will be subjected to a cartographical representation of the Portuguese symbolic geographies of the rural, to be performed in the following task. Moreover, along with the working documents produced in the context of the three previous tasks, the working documents produced in the ambit of the fifth task will permit the global integration of the project’s results through the comparison of the empirical evidence which will be also performed in the following task.